Meet the Team

Jan Nel IV is the Founder & Trip Architect at SafariSmith, where he helps turn the complexity of planning a South African journey into a clear, personalized experience for U.S. and international travelers.

Raised in the United States with deep family roots in South Africa, Jan has spent much of his life moving between the two countries and developing a firsthand understanding of the hunting, hospitality, landscapes and local relationships that shape an exceptional African trip. That perspective is central to SafariSmith's role as a bridge between travelers abroad and trusted specialists on the ground in South Africa.

At SafariSmith, Jan leads the client relationship, trip design, pricing clarity and the systems that connect hunting, Cape Town, the Winelands, fishing, golf, wildlife and other experiences into one coherent journey. His focus is on understanding what each traveler actually wants, coordinating the right partners and making every recommendation and quote easier to understand.

Jan is not a professional hunter. His role is to make sure the right experts are brought into the right parts of the trip, while giving SafariSmith travelers one consistent point of contact and the confidence that the journey has been thoughtfully designed from the first conversation onward.

Elke Swart is SafariSmith's Cape Town & Winelands Experience Consultant, where she develops supplier relationships, destination knowledge and practical experience inputs for thoughtfully designed journeys.

With a particular focus on Cape Town and the Winelands, Elke works closely with local accommodation providers, private guides, transport partners, wine estates, activity specialists and culinary experiences to build a trusted network of exceptional suppliers. Her approach combines detailed destination research with a strong understanding of what makes a journey feel seamless, authentic and genuinely memorable.

At SafariSmith, Elke is focused on creating experiences that go beyond simply seeing a destination. From private wine-country days and exceptional dining to cultural discoveries, outdoor adventures and carefully selected stays, she helps ensure every element has a purpose and contributes to the traveler's overall experience.

Her goal is simple: to showcase South Africa at its very best, while giving SafariSmith travelers the confidence that every detail has been thoughtfully considered before they arrive.

Andri Fox is SafariSmith's founding hunting partner and an experienced South African professional hunter.

Through Andri Fox Safaris, he leads the hunting side of the experience in the field, with a strong emphasis on personal service, quality hunting areas and keeping the safari small enough to remain personal.

SafariSmith and Andri Fox Safaris work together so the hunting trip, client communication, pricing and wider South African journey can connect more cleanly.